Framestore CFC has put out a press release about their most recent Guiness advertisement (warning: that's a 16MB Quicktime movie, and may take a while to download) titled noitulovE featuring three men reverse-evolving from Guiness-drinking humans in a bar to pond-muck sipping mudskippers.

It was too much to hope for that they'd actually keep it remotely scientifically accurate, and so some of the transitions, while cool looking, are obviously very silly. It remains highly entertaining, however, and although I'm not a beer drinker personally and don't find even Guiness to be "worth the wait" as the advertisement pronounces it, the advertisement itself is well worth the download time.

Hat tip to Pharyngula.